Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
data strategy
Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
FT appoints global media agency to drive subscriptions
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as…
Now Google scraps easy opt out for third-party cookies
Google has doubled down on third-party cookies by abandoning plans to launch an easy opt out from tracking, in a…
OMG pools global influencer marketing into Creo brand
Omnicom Media Group is overhauling its global influencer marketing services by consolidating the business into data-driven agency Creo as it…
Firms failing to tackle data basics before rushing into AI
Fears that poor data could scupper the effective adoption of artificial intelligence systems appear to have been confirmed, with most…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Foot Locker steps up data strategy with new platform
Foot Locker, the US-owned multinational retailer of footwear, sportswear, youth apparel and accessories which runs 60 outlets in the UK,…