Confused.com shuns ‘dreadful’ ad for new helium spot
Confused.com has unveiled the second instalment of its “Just Used Confused.com” platform, with a campaign that visualises the emotional relief…
data strategy
Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…
Iceland eyes adspend boost with retail media overhaul
Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their…
Data reforms inch closer but Govt fails to defuse AI row
The Government’s data reforms have moved ever closer to becoming law with the third reading of the Data (Use &…
Let’s get physical, say Brits in search of home products
Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged…
Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…
Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…