Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
data strategy
Ingenuity Group swoops for insight platform Pearlfinders
The Ingenuity Group is continuing its expansion strategy with the acquisition of sales intelligence platform Pearlfinders, which counts agencies and…
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
Digital ads top £35bn as video becomes the online star
The UK’s digital advertising market grew by 13% to reach £35.5bn last year, as investment in video display – spanning…
Most Brits hold on for sales but many live to regret it
Confirmation – if it were needed – that Brits love nothing more than a bargain has emerged in a new…
Estée Lauder appoints chief for tech and data makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
FT appoints global media agency to drive subscriptions
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as…