Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
data strategy
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
UK banks join with tech giants in fight to counter fraud
The UK’s biggest banks have joined forces with leading technology companies to counter fraud and protect consumers, build confidence, and…
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
The7stars ties with Starcount for geo-targeting tool
Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision…
Very Group opens in-house data-driven creative agency
The Very Group, the company behind Very.co.uk and Littlewoods, is taking on the agency market with the launch of its…
M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
‘Henry VIII’ clauses threaten to derail data reform bill
Privacy campaigners have issued a stern warning to ministers that the Data (Use & Access) Bill could trigger a widespread…