EE forced to pull the plug on ‘Clocking Off’ ad campaign
A major EE ad campaign, designed to show how its Wi-Fi 7 Smart Hub Pro and Smart WiFi Pro can…
data strategy
Dobbies promotes ‘garden living’ through the seasons
Dobbies is aiming to show how the garden is not just for spring and summer but multiple seasons and cultural…
Brands urged to act over sweeping decline in data trust
Brand owners still have plenty of work to do to convince consumers that personal information is safe in their hands,…
Data brokers face security probe in Govt consultation
The Government has launched a major consultation on the UK data broking industry as part of a “call for views”…
Combat marketing tunnel vision for the bigger picture
Finding the appropriate balance between commercial opportunities and marketing investment has been a long-term challenge for brands. Recent research from…
Outdated demographics ‘waste budget and hit privacy’
Marketers and their agencies have been warned they are placing far too much reliance on outdated demographic segments that not…
Should brand owners be superfans of the superfans?
This week, Walkers became the latest brand to embrace its superfans by bringing back the Worcester Sauce flavour which had…
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…