ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
data strategy
Ben Sherman boosts data strategy to button up growth
Ben Sherman, the British clothing brand beloved by Mods, Rude Boys and Britpop fans young and old, is taking a…
Dr Martens laces up for data-driven marketing blitz
Dr Martens, the brand behind the original “bovver boot”, is aiming to give its rivals a good kicking by implementing…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
Ogilvy One appoints trio to head UK leadership team
Ogilvy One has installed a new leadership team following the promotion of Clare Lawson to global president and just 12…
Wagamama hires ex-Krispy Creme chief to drive growth
Wagamama is aiming to drive its brand to the next level in the UK and beyond with the appointment of…
ICO starts hunt for interim CEO to bed in new structure
The Information Commissioner’s Office has kicked off the search for an interim chief executive to run the organisation under the…
Data law ‘grey areas’ give UK firms the heebie-jeebies
Almost two-thirds of UK businesses are not entirely confident in their compliance with domestic and EU regulation around data protection…
Southern Water hit for £4.5m after ransomware attack
Southern Water has admitted it has lost £4.5m to date in mitigation for last year’s ransomware attack, in addition to…
VML scoops €82.5bn Italian finance giant’s global brief
Generali, Italy’s largest insurance and asset management provider and one of the world’s leading finance groups, has appointed VML as…