Brits digging deep as spring puts the garden into bloom
Green-fingered Brits are actively revamping their outdoor spaces, despite the sudden cold snap and financial chills, with demand expected to…
data strategy
Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
Paragon snaps up German firm as expansion continues
Marketing services group Paragon is continuing its international expansion strategy with the acquisition of Computershare Communication Services GmbH, a Munich-based…
‘AI is too often implemented, not adopted,’ study warns
Advertising and marketing bosses might talk a good game about the implementation of AI tools but those at the coalface…
Mail proves its mettle as open rates hit all-time high
Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at…
Rapp appoints new global chief for marketing sciences
Rapp has raided Accenture Song to appoint its new global chief marketing sciences officer, with a brief to evolve the…
ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
Ben Sherman boosts data strategy to button up growth
Ben Sherman, the British clothing brand beloved by Mods, Rude Boys and Britpop fans young and old, is taking a…
Dr Martens laces up for data-driven marketing blitz
Dr Martens, the brand behind the original “bovver boot”, is aiming to give its rivals a good kicking by implementing…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…