Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
data strategy
Ocado retail media network offers first party data offsite
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands…
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…
ICO set to expand ‘less is best’ regime to fuel UK growth
The UK Government’s drive for growth is likely to blow the threat of blockbuster fines for data protection breaches out…
Sainsbury’s hands data and analytics to CMO Mark Given
Sainsbury’s is strengthening its data and analytics capabilities by promoting chief marketing officer Mark Given to the new role of…
N Brown creates new senior role to bring CX to the fore
N Brown Group, the online shopping giant behind Simply Be, Jacamo and Figleaves, is aiming to boost its customer experience…
Lessons from Q4 to drive year-round marketing activity
When it comes to annual priorities, the months leading up to Christmas often carry a lot of expectation. Driven by…
Three move on up as TMW heralds ‘sustained success’
TMW has made a series of senior promotions designed to reflect what it has called a “sustained period of commercial…
Marketing AI revolution ‘still three to five years away’
Fresh doubts have emerged over the marketing industry’s ability to truly tap into the potential of generative AI, with a…
Marketers take twice as long as lawyers to get top job
Marketing graduates looking for a fast track to the top might want to look away now, with new research revealing…