Sainsbury’s hands data and analytics to CMO Mark Given
Sainsbury’s is strengthening its data and analytics capabilities by promoting chief marketing officer Mark Given to the new role of…
data strategy
N Brown creates new senior role to bring CX to the fore
N Brown Group, the online shopping giant behind Simply Be, Jacamo and Figleaves, is aiming to boost its customer experience…
Lessons from Q4 to drive year-round marketing activity
When it comes to annual priorities, the months leading up to Christmas often carry a lot of expectation. Driven by…
Three move on up as TMW heralds ‘sustained success’
TMW has made a series of senior promotions designed to reflect what it has called a “sustained period of commercial…
Marketing AI revolution ‘still three to five years away’
Fresh doubts have emerged over the marketing industry’s ability to truly tap into the potential of generative AI, with a…
Marketers take twice as long as lawyers to get top job
Marketing graduates looking for a fast track to the top might want to look away now, with new research revealing…
Performance marketing mania ‘putting growth at risk’
As marketing is increasingly steered by algorithm-driven media and AI-generated creative, many businesses are ploughing far too much spend into…
Ex-John Lewis chief takes up passion role at the V&A
Former John Lewis Partnership customer director Charlotte Lock has joined the V&A as director of audiences, just weeks after leaving…
AI adoption soars as top marketers drive transformation
Over nine out of ten marketers are now using AI tools – up from 73% last year – but unlike…
Pandora ‘puts a ring on it’ by expanding Dentsu brief
Jewellery brand Pandora, which has singlehandedly revived the charm bracelet among other pricey knickknacks, has consolidated its global media account…