Havas supercharges data strategy for entire workforce
Havas is bolstering its data capabilities by signing a new 5-year deal with marketing intelligence firm Funnel, providing both data…
data strategy
Economic pressures threaten drive for sustainable ads
Marketers across Europe have finally woken up to the impact their digital marketing campaigns are having on the environment, but…
Businesses put upskilling at the top of the work agenda
It seems the penny might have finally dropped about retaining the workforce, with a new study revealing that many of…
Ozone signs Newsweek to online advertising platform
Digital advertising platform Ozone has signed up Newsweek to its existing publisher network, which reaches 17.4 million individuals daily, according…
Charities eye £290m boost after Data Bill amendment
Charity marketers have secured Government backing for an amendment to the new data reform bill to extend the ‘soft opt-in’…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Howden hires agency for data-driven rebranding blitz
UK high street consumer insurance specialist Howden Consumer & Local Commercial has handed the media business for a major data-driven…