How you can thrive in 2025…with a purpose-driven plan
Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic…
data strategy
Listerine owner hires PepsiCo man for top insight role
Kenvue, the company behind brands such as Listerine, Calpol, Johnsons Baby, Band-Aid and Neutrogena, has appointed a new chief data…
AI investment pours in to UK but privacy fears increase
The UK’s AI sector has attracted an average of £200m a day in private sector investment since the Government took…
CMA opens fresh probe into Google’s search domination
Google is facing yet another investigation over its dominance of online search, with the UK’s competition watchdog following probes in…
Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
How you can thrive in 2025…with new digital marketing
As 2025 takes hold, our thoughts turn to the trends that will shape the digital marketing industry over the next…
UK to rein in customer data use in big tech crackdown
New measures to block tech giants from using their huge banks of customer data to give themselves an unfair business…
Marketers warned as Brits threaten to cut screen-time
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…