Performance marketing mania ‘putting growth at risk’
As marketing is increasingly steered by algorithm-driven media and AI-generated creative, many businesses are ploughing far too much spend into…
data strategy
Ex-John Lewis chief takes up passion role at the V&A
Former John Lewis Partnership customer director Charlotte Lock has joined the V&A as director of audiences, just weeks after leaving…
AI adoption soars as top marketers drive transformation
Over nine out of ten marketers are now using AI tools – up from 73% last year – but unlike…
Pandora ‘puts a ring on it’ by expanding Dentsu brief
Jewellery brand Pandora, which has singlehandedly revived the charm bracelet among other pricey knickknacks, has consolidated its global media account…
CALM film promotes ‘Care Kit’ to combat youth suicide
Suicide prevention charity Campaign Against Living Miserably (CALM) is launching the second phase of its “Missed Birthdays” campaign, centring around…
Matalan customer chief exits as senior exodus continues
Matalan chief customer and omnichannel officer Ali Jones has joined the senior exodus at the cut-price designer chain, which has…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
ICO declares ‘consent or pay’ models are legal in the UK
The UK Information Commissioner’s Office is risking a major backlash from privacy groups after ruling that “consent or pay” subscription…
Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…
DM Data Clinic: Finding new customers without cookies
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into marketing…