Pets at Home hires Oliver just months after Ogilvy One
Leading UK pet care brand and retailer Pets at Home has appointed in-housing specialist Oliver as CRM agency of record,…
data strategy
‘Only hard data and insight will prove marketing’s worth’
Marketing chiefs are being urged to arm themselves with hard data and insight in the seemingly eternal battle to prove…
London HIV prevention group hands brief to Unlimited
The London HIV Prevention Programme (LHPP), a Government backed health awareness scheme, has appointed the Unlimited group – led by…
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
MSQ sports agency founders win back Virgin Media O2
Virgin Media O2 has ditched M&C Saatchi Sport & Entertainment to appoint MSQ’s sports division as its lead sponsorship agency,…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
Ocado retail media network offers first party data offsite
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands…
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…
ICO set to expand ‘less is best’ regime to fuel UK growth
The UK Government’s drive for growth is likely to blow the threat of blockbuster fines for data protection breaches out…