WhatsApp bigs up encryption in biggest ever global blitz
WhatsApp is lauding its encryption services in a new global campaign which reminds over 3 billion monthly users how no…
data strategy
TikTok clobbered as Brussels flexes its muscles again
TikTok has once again found itself on the wrong side of EU regulators after the European Commission issued preliminary findings…
Ministers invoke 1678 law to block AI copyright protest
The Government has been accused of abandoning the creative sector after ministers used a parliamentary procedure dating from 1678 to…
CMA ‘must bring dominant US tech giants to heel – now’
The UK’s competition regulator should be given even stronger powers to fast track action against US technology giants and finally…
Data chiefs plotting mass exodus over AI roadblocks
Nearly two-thirds of data leaders in the UK are planning to quit their jobs within the next 12 months, driven…
Charlie Oscar gets into bed with Fluent to boost insight
Marketing science-powered media and creator agency Charlie Oscar has collaborated with data specialist Fluent to harness the power of generative…
Data reforms hit as Lords mount revolt over AI copyright
The Data (Use & Access) Bill has been hit by a major revolt in the House of Lords after peers…
Autotrader hires agency to drive new advertising blitz
Autotrader is overhauling its advertising and marketing strategy with the appointment of a Leeds-based IMA as lead creative agency, following a four-way competitive…
B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…