Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
data strategy
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…
Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
Ingenuity Group swoops for insight platform Pearlfinders
The Ingenuity Group is continuing its expansion strategy with the acquisition of sales intelligence platform Pearlfinders, which counts agencies and…
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
Digital ads top £35bn as video becomes the online star
The UK’s digital advertising market grew by 13% to reach £35.5bn last year, as investment in video display – spanning…
Most Brits hold on for sales but many live to regret it
Confirmation – if it were needed – that Brits love nothing more than a bargain has emerged in a new…
Estée Lauder appoints chief for tech and data makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…