Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…
digital marketing
Digital agency Kinase converts to employee-owned trust
Independent digital agency Kinase has joined the growing band of marketing businesses that are converting to an employee-owned trust, as…
Decision Marketing at 15: Puppy or vicious watchdog?
There is little doubt that the past 15 years have proved the most challenging for the Information Commissioner’s Office since…
Five go mad for Ikea as retail giant draws up shortlist
Flatpack furniture giant Ikea has drawn up a shortlist of five agencies to handle its UK advertising account following a…
Dave Harris exits Deloitte as in-house agency shuts
Dave Harris, one of the industry’s most experienced and respective creative chiefs, has left Deloitte six years after joining the…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
ICO hails action to stamp out illegal advertising cookies
The Information Commissioner’s Office has provided an update on its action to tackle cookie compliance, which the regulator insists has…
Havas snaps up experiential UK agency Bearded Kitten
Havas has made its second acquisition in less than a week, swooping for UK experiential agency Bearded Kitten just days…
‘We just don’t talk anymore’: AI hits agency relationships
The increasing uptake of AI tools appears to be starting to weaken the decades old ethos of client-agency relationship, with…