Channel 4 partners with CACI for Geo Mapping tool
Channel 4 has joined forces with consumer and market intelligence specialist CACI to unlock smarter geotargeting of audiences as part…
digital marketing
UK shoppers embrace AI tools but only trust them so far
More than half of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover…
PepsiCo ‘lifer’ takes on role as CMO for UK & Ireland
PepsiCo has appointed 20-year company stalwart Seren Cankiri as its new chief marketing officer for PepsiCo Foods UK & Ireland,…
Combemale calls it a day after 24 years with the DMA
DMA director of policy and public affairs Chris Combemale, who served as chief executive from 2009 to 2024, is to…
Channel 4 unveils Enhance tool to lift existing TV ads
Channel 4 is continuing to expand its advertising services with the launch of a new dynamic optimisation platform, designed to…
UK bosses say data trust is a must for the cut and thrust
Three-quarters of business leaders are holding back decisions because they don’t know what data to trust, with even more (85%)…
Brits demanding greater data transparency in AI age
UK consumers are becoming more informed, more deliberate and even less forgiving when it comes to how companies collect and…
WPP boosts Meta partnership to build Open platform
WPP is jumping further into bed with the tech giants, expanding its partnership with Meta to become the first advertising…
Social media fans direct algorithms to a different beat
The overwhelming majority (94%) of regular social media users have taken action to manage the content they are shown by…
VCCP nets global kiwifruit brief with ‘creative bravery’
VCCP, whose clients include major brands Direct Line, Just Eat, Cadbury’s, Centrica and Ikea, is turning its attention to the…