ITV, Sky, and C4 join Comcast to woo SMEs to TV ads
Small and medium-sized businesses are being offered the chance to create, buy, and measure premium TV ad campaigns across three…
digital marketing
‘Made in Starbucks’ brings coffeehouse creatives to life
Starbucks UK is highlighting the creative communities who bring their ideas to life in its coffeehouses every day with the…
Unilever and Coke big up Nectar retail media platform
Unilever and Coca-Cola are hailing the launch of the Nectar360 Pollen unified retail media platform, reporting faster activation, improved measurement…
Channel 4 signs up five buying platforms for VOD boost
Channel 4 today has signed a series of deals that see its VOD-ad-inventory become available across five new major buying…
Oliver appoints TikTok creative chief as first group ECD
In-housing specialist Oliver has appointed its first group executive creative director as part of a strategy to strengthen its global…
Women’s Aid ‘The Other Kick Off’: Time to take action
England fans might still be celebrating this week’s rip-roaring World Cup win against Croatia but there is a darker side…
How can the industry adapt to the social media ban?
It is fair to say that reaction to the UK’s proposed social media ban for under-16s has been deeply divided,…
‘Brits aren’t broken, they are now far more resourceful’
A decade of constant crisis has broken the old habits of dependency and encouraged the nation to seek ever greater…
Industry leaders support Art For Social Change charity
Leading figures from advertising, marketing, the arts and education, including Sir John Hegarty, Rory Sutherland, Sir Mark Thompson, Pip Jamieson,…
US tech advisory giant hires Grey to drive global growth
Global technology consulting firm and digital transformation specialist Synechron is aiming to build greater visibility and consistency across its B2B…