Gen Z tell brands: Don’t hit us with your algorithm stick
Consumers are increasingly resetting their relationship with technology, in a world exhausted yet exhilarated by change it seems shoppers are…
digital marketing
Ocado signs up Epsilon for retail marketing expansion
Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a…
Sustainability ‘gives industry competitive advantage’
Sustainability action is a powerful driver of business performance, not just compliance, with advertisers, agencies, media owners and tech platforms…
Spooner on… The Toxic Xmas Telly Smog of the Year
Yuletide greetings one and all! I was not there for London’s Great Smog of December 1952 when impenetrable miasmas caused…
VCCP pools digital experts for global social media unit
VCCP is overhauling its social offering with the launch of a global collective of more than 80 specialists whose mission…
Martech spend set to hit $2.43tn despite ROI issues
Martech systems might be notoriously difficult to get in tune with marketing strategy but it seems there is no stopping…
Decision Marketing at 15: Direct mail the great survivor
Back in 2010, many were predicting that the humble mailshot would soon be “swimming with the fishes”, with digital’s promise…
Havas swoops for French firm to boost data strategy
Just hours after Omnicom revealed that data and tech will sit at the heart of its new strategy, rival Havas…
Acxiom is in charge for new data-dominated Omnicom
It took 357 days and $13.5bn to complete but Omnicom has finally revealed what the group will look like following…
Ditch top-down models for bottom-up creators in 2026
As if the decline in traditional advertising was not hard enough for adland to stomach, now it seems consumers are…