Spread the word on the value and impact of marketing
CMOs face a paradox: while they are often skilled storytellers with external audiences, many struggle to effectively communicate the value…
digital marketing
X-rated email cock-up forces xSuit boss onto his knees
The boss of xSuit – which offers premium men’s suits that are claimed to be resistant against wrinkles, stains, and…
Decision Marketing at 15: How data sparked a revolution
It is fair to say that the advertising and marketing industry has experienced more fundamental change over the past 15…
Condé Nast fingers IAB consent tool after cookies fine
Publishing giant Condé Nast has blamed the IAB’s Transparency & Consent Framework – developed by the industry body to help…
Marketer banged up for three years over £90,000 fraud
A marketing manager has been slapped with a three-year prison sentence for defrauding a Cambridgeshire motorsport company she worked for…
Industry responds to Budget: ‘Don’t panic, don’t panic’
Rachel Reeves’ Autumn Budget has thrown up the traditional mix of winners and losers, with increasing tax burdens on businesses,…
Brexit still wreaking havoc with economy five years on
Small businesses, young people, poorer households and migrants are the most adversely affected groups five years on from Brexit, according…
‘Nan from Del Monte’ says ‘yes’ in new TV ad campaign
The Man from Del Monte is set for a major makeover in the brand character’s first TV ad in 25…
Omnicom signals the power of data as IPG deal closes
Omnicom maintains its $13bn acquisition of The Interpublic Group of Companies – following regulatory approvals on both sides of the…
THINK! campaign targets drug drivers in first FCB spot
The Department for Transport’s road safety campaign, THINK!, is switching its focus to the growing problem of drug driving with…