Academia and business group backs Budget pledges
The National Centre for Universities and Business (NCUB) – an independent and not-for-profit membership organisation that promotes, develops and supports…
digital marketing
Rory Sutherland: ‘Industry is useless at marketing itself’
Ogilvy vice-chairman and former IPA president Rory Sutherland has lifted the lid on what he believes is a major flaw…
AI pervades global marketing but the UK has other ideas
As the year ahead approaches quicker than a Donald Trump U-turn, a new global study confirms that, like it or…
Mark Read back in the game as chair of Kantar Media
Former WPP chief executive Mark Read’s “retirement” has been short-lived with the agency chief appointed chairman of Kantar Media’s newly…
Lush finally bows to customers and launches loyalty club
Ethical cosmetics retailer Lush, famous for its handmade products such as its bath bombs and candles, has launched its first…
Ofcom calls on tech giants to do more to protect women
Ofcom has launched a new initiative calling on big tech firms to deliver safer online experiences for women and girls…
Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
‘Creative’ companies knock business rivals out of park
Creative qualifications might once have been known as “Mickey Mouse Degrees” but companies which prioritise creativity are far more successful,…
Childcare and meal vouchers now crucial, say marketers
Marketing and advertising professionals working in London are calling for more help from businesses with childcare and food costs, insisting…