Creative Equals wades into Reform adland racism row
Creative Equals, the global marketing organisation that works with brands to improve their diversity, equity, and inclusion strategies, has called…
digital marketing
Mini MBA: Those trained for yesterday, are old hat today
The most popular marketing education in the industry is teaching you to fail. Mark Ritson’s Mini MBA has trained thousands…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
Apple scorched as UK sends out warning to tech giants
The net appears to be closing in on US tech giants’ business practices amid claims that the UK’s collective action…
AI revolution driving new consumer shopping journeys
Generative AI and social commerce platforms are fundamentally changing consumer research and purchase behaviours, with over one in five (21.6%)…
House 337 chief Hurrell nets top Billion Dollar Boy role
Global digital agency Billion Dollar Boy has hired its first UK managing director, appointing House 337 chief client officer Charlie Hurrell…
Neverland puts children at the heart of Unicef UK debut
Unicef UK is aiming to raise public awareness of its work, as well as vital funds, to build a better…
Triumph revs up cinematic blitz for ‘Modern Classics’
Triumph Motorcycles is bringing together 16 models from its “Modern Classics” range for a new global campaign designed to be…
McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
Ford drives global community initiative with Imagination
Ford Motor Company has launched a new global initiative designed to empower the car giant’s network of more than 9,000…