Influencer agency joins the Loveholidays growth journey
UK-based online travel agent Loveholidays is continuing to shake up its advertising and marketing strategy with the appointment of SocialChain’s…
digital marketing
Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
N Brown hires former Lego chief for new combined role
N Brown Group has overhauled its senior leadership structure by creating the role of trading and marketing director, appointing former…
Bensons for Beds cosies up with Wavemaker for media
British bedroom furniture retailer Bensons for Beds, which claims to be the UK’s largest retailer specialising in beds, mattresses and…
AJ Bell invests in new agency for CRM transformation
Online investment platform AJ Bell has appointed VML to drive its CRM transformation, delivering data-driven customer experiences with the aim…
Ikea bids farewell to Mother as agency shuns review
Ikea is set to take a fresh creative approach to its UK advertising and marketing following a decision by incumbent…
IPA agencies name the best media owner to work with
Blis has been named as the best media owner to work with, according to IPA agencies and digital specialists, who…
Online news sites with ‘local authority’ woo advertisers
Brand owners are being urged to wake up to the power of advertising in trusted, local online news environments, with…
Asda marketing chief Zavalis departs after two years
Asda marketing chief Adam Zavalis, who joined two years ago with a mission to refresh the supermarket’s brand, has quit…
Channel 4 targets TV newbies with AI advertising tool
Small and medium-sized businesses will now be able to generate bespoke, TV-ready ad creative in minutes, with optional human-led campaign…