Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…
digital marketing
Watchdog slams the brakes on drug-fuelled Air Up ad
German water bottle company Air Up has found itself back on the wrong side of the UK ad watchdog for…
Beko returns to McCann to run global brand portfolio
Beko Europe has reappointed McCann Worldgroup to work across its portfolio of brands – Beko, Whirlpool, and Hotpoint – following…
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
M&S snaps up Homebase plots for food store expansion
Marks & Spencer might still be reeling from its recent cyber attack but it is not letting the hackers wreck…
Ford ‘on the prowl’ for all-electric Puma European launch
Ford has unveiled a new campaign as part of the launch activity behind the all-electric version of its Puma model…
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
Nectar360 and OMG expand retail media partnership
Nectar360, the company which operates the UK’s largest coalition loyalty scheme as well as the Sainsbury’s and Argos retail media…