UK advertising trade mission gears up for Cannes 2025
The UK advertising industry will return to Cannes Lions next month with a Government-backed trade mission, as part of a…
digital marketing
Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…