Doom to boom: GenAI ‘boosts revenue, jobs and pay’
The rise of AI has proved the doom-mongers wrong once more, and, instead of wiping out millions of jobs, the…
digital marketing
Ladbrokes bets on new brand platform following review
UK betting and gaming operator Ladbrokes has appointed a lead creative agency to develop a new major brand platform following…
Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…
Robinsons saves kid from the wrath of mum in new ad
Robinsons, which claims to be the UK’s number one squash brand, is aiming to show it not only understands modern…
Meta AI advertising bombshell puts agencies on alert
Meta is on a collision course with the agency sector following reports that the company has hatched a plan to…
Moss goes for ‘style and substance’ in new OOH push
High street retailer Moss – formerly Moss Bros – is aiming to turn on the style in its first campaign…
Dr Martens hires new brand chief in top team rebuild
Footwear brand Dr Martens is continuing to beef up its senior team with the appointment of a new chief brand…
Deliveroo raids WPP to bring in first retail media chief
Deliveroo has bolstered its global retail media operations by appointing WPP data and tech chief Lucia Mastromauro to lead the…
Lastminute.com fights ‘inner critic’ for summer ad blitz
Lastminute.com is aiming to take the stress and worry out of late holiday bookings, with the launch of its summer…
Brands urged to tackle rise of toxic online comments
Advertisers might have been spooked by Meta’s decision to loosen content moderation but many are failing to keep their own…