Vogue Williams to educate nation on the joys of collagen
Nestlé Health Science brand Vital Proteins is aiming to educate consumers on the powerful benefits of collagen, embracing an everyday,…
digital marketing
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
It’s a $#!@&£% win-win as YouTube swears in new rules
YouTube’s decision to allow creators to monetise videos with swearing in them, provided the profanity is limited to the first…
Incubeta opens ‘ROI busting AI search tool’ to all brands
Global digital performance marketing agency Incubeta UK is releasing a new search tool on Google Cloud Marketplace, which combines Google’s Gemini…
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
AA/WARC reaction: The death knell for vanity metrics?
This week’s AA/WARC Expenditure Report has revealed a number of channels have benefited as UK adspend increased 8% to £10.6bn…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
VCCP steers local talent for Green Flag national service
Green Flag, one of the UK’s leading breakdown providers, is aiming to showcase how its local experts get customers who…
Spend up 8% as firms raid budgets to fight tariff chaos
UK adspend rose 8% to £10.6bn in the first three months of 2025, up 1.4 percentage points on the April…