‘Quiet Riot’ kicks off ‘The Power of You’ Which? ad blitz
Self-proclaimed consumer champion Which? is aiming to empower Brits to take control, challenge unfair practices and make confident choices with…
digital marketing
Verde Digital tailors online boost for Manchester label
Manchester-based fashion label The Couture Club, one of the UK’s most distinctive brands, known for fusing luxury and accessibility with…
Merkle data hit as Dentsu is rocked by ‘security incident’
Dentsu has become the first major advertising network to be struck by the latest wave of cyber attacks following what…
Brits to turn to books, beauty and DIY in Golden Quarter
UK shoppers are preparing to shake it up when it comes to festive spending, with the 2025 “Golden Quarter” set…
Creative Equals wades into Reform adland racism row
Creative Equals, the global marketing organisation that works with brands to improve their diversity, equity, and inclusion strategies, has called…
Mini MBA: Those trained for yesterday, are old hat today
The most popular marketing education in the industry is teaching you to fail. Mark Ritson’s Mini MBA has trained thousands…
WPP insists DIY ad tool will bulk up business not eat it
WPP has hit back at claims that its new WPP Open Pro AI tool – which will allow brands to…
Apple scorched as UK sends out warning to tech giants
The net appears to be closing in on US tech giants’ business practices amid claims that the UK’s collective action…
AI revolution driving new consumer shopping journeys
Generative AI and social commerce platforms are fundamentally changing consumer research and purchase behaviours, with over one in five (21.6%)…
House 337 chief Hurrell nets top Billion Dollar Boy role
Global digital agency Billion Dollar Boy has hired its first UK managing director, appointing House 337 chief client officer Charlie Hurrell…