DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
DMA Awards
DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…
Wunderman bags DMA Awards grand prix for BT Sport
Wunderman Thompson has walked off with the top prize at the DMA Awards, scooping the grand prix for the first…
MRM the agency to beat as DMA finalists are revealed
Agencies hunting gold at the DMA Awards will have to beat off MRM McCann London this year after the IPG-owned…
Elvis crowned the king of the DMAs for Creme Egg Hunt
Elvis walked off with the top prize at last night’s DMA Awards, netting the agency’s first ever grand prix at…
Ogilvy leads field as DMA Awards shortlist is revealed
Ogilvy UK has emerged as the agency to beat at this year’s DMA Awards, leading the field by a country…
McCann takes home DMA top prize for Xbox campaign
MRM McCann and m-united walked off with the top prize at last night’s DMA Awards, scooping both the grand prix…
Proximity London leads the field at 2018 DMA Awards
Proximity London has emerged as the agency to beat at this year’s DMA Awards, leading the field on 20 nominations…
DMA bigs up awards as Royal Mail signs to be top dog
The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by…
Karmarama lands double as it nets top DMA prize again
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…