Acxiom is in charge for new data-dominated Omnicom
It took 357 days and $13.5bn to complete but Omnicom has finally revealed what the group will look like following…
IPG
Omnicom signals the power of data as IPG deal closes
Omnicom maintains its $13bn acquisition of The Interpublic Group of Companies – following regulatory approvals on both sides of the…
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Omnicom IPG deal inches closer as CMA clears ‘merger’
The merger/acquisition between Omnicom and IPG has cleared yet another hurdle after the UK’s Competition & Markets Authority cleared the…
Omnicom-IPG shareholders warned over fossil fuel risks
Advertising industry environmental group Clean Creatives is calling on shareholders of both Interpublic Group and Omnicom to demand greater transparency…
Omnicom ‘playing catch up’ as IPG deal is confirmed
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
Heathrow first aboard as Acxiom signs Salesforce deal
Acxiom has created a dedicated, global Salesforce practice, which it claims will provide high-performing marketing solutions by bringing its data…