Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
media
Decision Marketing at 10: Future of media effectiveness
The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of…
Majestic uncorks first ads for 5 years with new agencies
Majestic Wine has launched its first major ad campaign for five years with newly appointed creative agency Red Brick Road…
Medialab retains account with the Alzheimer’s Society
Alzheimer’s Society has reappointed Medialab as its consolidated communications partner responsible for planning, managing and optimising its annual media budget…
Mindshare chief axed for exposing bum in Zoom call
The Zoom call “prank” which resulted in the instant dismissal of Mindshare chief executive Nick Emery has finally been exposed…
Publicis switches on the ‘Power of One’ to scoop E.On
E.On, the German owned energy company which last year became the first of the “big six” UK power giants to…
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
Medialab scoops brief to keep RNLI fundraising afloat
The RNLI has handed is data-driven marketing account to Medialab, with a brief to create a new data and insight…
Medialab creates data and performance leadership roles
Medialab appears to have fought off the Covid hell which is ravaging most agencies with a major recruitment drive to…
UN charity extends Blue State brief with global media
UNHCR, the UN Refugee Agency, has strengthened its relationship with Blue State by appointing the WPP agency to help guide…