Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
With many consumers suffering digital overload, a new study has confirmed what many people in the direct marketing industry have…
Deceased suppression file Mortascreen is adding 1 million extra records to its existing file of nearly 9 million records this…
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
Healthy for Life, a company which offers lifestyle health supplements, has been slated for persistently mailing the dead. The Advertising…
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…
The REaD Group has retaliated against bitter rival Millennium Group by getting the Advertising Standards Authority to ban an ad…
The advertising watchdog has ruled that The REaD Group must ditch an ad for The Bereavement Register in which it…