Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…
Mortascreen
Consumer love affair with direct mail blossoms
With many consumers suffering digital overload, a new study has confirmed what many people in the direct marketing industry have…
Million names boosts Mortascreen
Deceased suppression file Mortascreen is adding 1 million extra records to its existing file of nearly 9 million records this…
Don’t bury your brand with shoddy data
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
Health firm slated for mailing dead
Healthy for Life, a company which offers lifestyle health supplements, has been slated for persistently mailing the dead. The Advertising…
5.2m mailings to dead this Xmas
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
A grave concern for the DM industry
Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…
Millennium ad dead and buried
The REaD Group has retaliated against bitter rival Millennium Group by getting the Advertising Standards Authority to ban an ad…
REaD Group forced to bury ad
The advertising watchdog has ruled that The REaD Group must ditch an ad for The Bereavement Register in which it…