Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…
Nectar
Sainsbury’s pushes ‘inflation fighting’ SmartShop app
Sainsbury’s is launching a new ad campaign to promote the retailer’s SmartShop app, aimed at helping customers maintain financial control,…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…
Not so sweet: Sainsbury’s under fire for Nectar changes
Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with…
Sainsbury’s gives brands access to online ad platform
Brand owners and their agencies will be able to launch targeted advertising across the Sainsbury’s website and receive realtime return…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…