Dixons Carphone goes back to 1850 for Currys rebrand
Dixons Carphone group is undergoing a major rebrand by reverting to Currys – the brand which can trace its roots…
retail marketing
More no more as Morrisons unveils instant loyalty app
Morrisons is ditching its points-based More loyalty scheme in favour of a new programme which gives customers instant money off…
Are you worthy? ‘Deserving’ brands shine post-Covid
With Britons estimated to have accumulated an additional £180bn in the bank during the Covid pandemic, brand owners are falling…
Brits gorge on fast food, TV and TikTok to sit out Covid
Fresh evidence has emerged of the changing face of Britain during Covid-19, with takeaway outlets, broadcasters and TikTok all benefiting…
M&S hunts scores of tech experts in digital expansion
Marks & Spencer is beefing up its digital transformation by hiring nearly 100 new tech specialists as part of its ‘MS2’…
Ikea jumps to delete ‘Beachy Head’ Instagram campaign
Ikea might be known for its quirky ads and even quirkier product names but it seems the Swedish flatpack giant…
Not so sweet: Sainsbury’s under fire for Nectar changes
Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with…
Get a move on: Gen Z the most critical online shoppers
Generation Zers may have been branded workshy, selfish and greedy – as well as anxious and “purpose-driven” – but now…
Ocado appoints Libby Kinsey as head of data science
Ocado Technology, a division of the online grocery retailer, is beefing up its senior team with the appointment of a…
Co-op overhauls marketing team as Matt Atkinson exits
The Co-op is understood to be scrapping the role of chief customer and membership officer – following the exit of…