Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…
retail marketing
Kingfisher buys trades digital platform for UK launch
Kingfisher, the company behind DIY and trade suppliers B&Q and Screwfix, is aiming to further cash in on the booming…
Top retailers fingered over ‘Black Friday mega deals’
Retailers may be relying on a Black Friday bonanza to make up for sales lost during the Covid-19 pandemic but…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
Medialab walks off with posh petfood brand Forthglade
Natural petfood specialist Forthglade, which has been making upmarket dogs’ dinners for nearly 50 years, has appointed Medialab as its…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Omnichannel marketing proves omnipotent for brands
Companies touting the benefits of omnichannel marketing may be omnipresent but it seems there are “omni-reasons” to embrace the strategy,…
Toolstation appoints Havas Helia to power up its CRM
Toolstation, the Travis Perkins-owned builders merchants that supplies both the trade and DIY market, has appointed Havas Helia as its…
M&S boosts CX with new grocery shop reservation app
Marks & Spencer is aiming to ape Tesco’s promise of “every little helps” following this week’s disastrous results by rolling…
Industry demands clarity over ‘nightmare before Xmas’
The marketing and advertising industry has joined calls for greater clarity for businesses hit by the second Covid-19 national lockdown,…