Carrefour embraces LiveRamp to cosy up to suppliers
French-owned retail giant Carrefour has expanded its global deal with LiveRamp to enable the company to build closer links with…
retail marketing
Ikea France fined €1m over staff surveillance scandal
Swedish retailer Ikea’s “caring, sharing” brand image has been dealt a heavy blow after a French court has ordered the firm to…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
John Lewis drafts in eBay chief as part of triple hire
John Lewis is beefing up its senior online team as part of the retail giant’s quest for a greater share…
Animal magic for Pets at Home as loyalty clubs boom
Pets at Home has hailed its customer loyalty strategy as a major factor in its annual retail revenues surpassing £1bn…
Decision Marketing Data Clinic: Driving retail recovery
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
M&S transformation chief to spearhead data strategy
Marks & Spencer has initiated a major reshuffle of its senior leadership team, handing data responsibilities to chief strategy and…
Fill your boots: Brits set to blow £2.5bn this week alone
British consumers are set to splash the cash this week with one forecast predicting that 104 million people will head…
Nearly half UK workforce lack essential digital skills
The challenge the UK faces in closing the digital skills gap has been laid bare in a new study which…