Toy retailer builds data pool after £13.5m ELC acquistion
Toy and craft retailer The Entertainer, which last year acquired the Early Learning Centre (ELC) from Mothercare in a £13.5m…
single customer view
Personalisation gives Domino’s big slice of the market
The jury is still be out on the value of online personalisation but pizza giant Domino’s is definitely reaping the…
Digital ‘go-slow’ hampering single customer view plans
Almost half of all businesses could be falling behind in an increasingly digital world, according to a new report which…
How brands can achieve a 720° view of their customers
How times have changed for marketing. Marketing to groups of similar people – the technique of yesteryear – has now…
ARM strikes $600m deal for data analytics start-up
ARM Holdings, one of the UK’s biggest technology success stories, is buying a US-based data analytics start-up as part of…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Building the business case for a single customer view
The single customer view has been dubbed the holy grail of marketing ever since the phrase was first coined in…
Marketers abandon quest for a single customer view
One of the biggest phenomena of the 21st century – the single customer view – is proving as elusive as…
Hastings Direct hires SmartFocus
Hastings Direct has appointed SmartFocus to boost communication with its customer base and create a single customer view. The appointment…