OgilvyOne nets brief to steer F1 global CRM programme
Formula One is ramping up its strategy to get closer to its estimated 500 million-strong fanbase – and attract new…
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Chelsea FC strikes digital experience deal with Ericsson
Chelsea Football Club has signed a digital transformation deal with Ericsson which it claims will provide fans throughout its Stamford…
TMO signs major data deal with Lancashire Cricket Club
Lancashire County Cricket Club and Emirates Old Trafford have signed a deal with Manchester-based The Media Octopus to bring the…
DMA ‘stars of tomorrow’ secure cup and league treble
The DMA is hailing its success in giving a leg-up to the “stars of tomorrow” after revealing that the football…
Formula 1 picks first digital chief to target 500m fans
Formula One is aiming to tap into its estimated 500 million-strong global fanbase by appointing its first global head of digital…
Top football clubs unite for exclusive content hub
Nearly 30 top football clubs – including Chelsea, FC Barcelona, Real Madrid, and Bayern Munich – have joined forces for…