World Cup shows how tech is often VAR from ideal
As the Qatar World Cup moves towards this weekend’s final, the tournament has undoubtedly confirmed how the matchday experience for football…
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Brits sit on fence despite growing Qatar World Cup row
With just three days until the FIFA World Cup kicks off in Qatar, fears that brands could face a UK…
Coral opens Racing Club for ‘horse owner’ experience
Betting brand Coral is aiming to boost customer loyalty with the launch of a free-to-join Racing Club, giving racing fans…
Bolser agency lands brief to help £92m sports project
Grassroots charity the Football Foundation, which has the backing of the Premier League and the Football Association, has appointed digital…
TMW nets CRM task for DAZN sports streaming service
Global sports streaming service DAZN has appointed TMW Unlimited to a six-month project to refresh the company’s CRM programme globally,…
Winter World Cup means charities must plan Xmas now
It’s World Cup year again – but UK fans hoping for a summer festival of football will have to shelve…
Fold7 owner Miroma Group beefs up New Stance agency
Miroma Group, the company behind Fold7, Hyperactive and Contented, is bolstering its talent and influencer marketing agency New Stance with…
Footballers cry foul over ‘abuse’ of performance data
Hundreds of professional footballers are threatening to sue major betting, entertainment and data collection firms over what they claim is…
Data geeks forecast whether football’s coming home
With the country in the grips of Euro 2020 fever, it is hard to find an England supporter who does…
IBM launches volley of AI features for Wimbledon fans
Like it or loathe it, IBM is now just as much a part of the Wimbledon Tennis Championships as strawberries…