Hard Rock signs Messi to kick off global loyalty club
Hard Rock International is aiming to convert rock fans into footie lovers with a campaign to launch iits global loyalty…
sport
Moon shot: US Major League Baseball hits London again
Major League Baseball is returning to the capital this weekend, with a fresh Trafalgar Square takeover that will see the…
Brewers combine to toast LFC’s Klopp ‘The Normal One’
Jürgen Klopp’s last season as Liverpool FC manager might not have been his finest – the Carabo Cup and a…
Fuse opens São Paulo office to tap into Brazilian market
Omnicom Media Group’s sport and entertainment agency, Fuse, is opening a new office in São Paulo, Brazil, designed to further…
Decathlon UK appoints media shop for expansion drive
Sports retailer Decathlon UK has handed its media account to Fifty to support a new global strategy aimed at modernising…
Vinnie goes back to Chelsea FC for mental health blitz
Vinnie Jones has returned to the Chelsea FC dressing room for the first time in more than 30 years to…
Coller nets M&C Saatchi Sport & Entertainment top job
M&C Saatchi has promoted “lifer” Laura Coller to chief executive of its Sport & Entertainment division as well as its…
Fuse recruits top duo to drive agency expansion strategy
Omnicom Media Group’s sport and entertainment agency Fuse has hired its first international new business and marketing director as part…
Vodafone and Fuse kick off Women’s Health campaign
The Welsh Women’s Rugby team have become Women’s Health cover stars as part of a paid media partnership with Vodafone, secured…
Ex-Nike chief and hockey star is new Sweaty Betty CMO
Women’s sportswear brand Sweaty Betty is setting its sights on global expansion with the appointment of a former England and…