Aldi’s Kevin fails to shine as Paris winners are revealed
Great Britain and Northern Ireland might be holding their own at the Paris 2024 Olympics but in terms of advertising…
sport
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
Chelsea FC lays down gauntlet as ‘London’s true club’
The Uefa European Championship 2024 final might have seen Spain’s Marc Cucurella triumph over England’s Cole Palmer and Conor Gallagher…
Migration Museum reveals England team’s rich heritage
The Migration Museum is tapping into the England men’s team’s successful run at the UEFA European Football Championships with an…
Havas Play nets expansion drive for sportswear start-up
Sportswear challenger brand Montirex has appointed Havas Play UK to oversee and develop its strategic creator and brand partnerships as…
Wimbledon ‘Catch Me Up AI’ tool courts tennis lovers
Tennis lovers might still be reeling from the disappointment of Andy Murray’s early withdrawal from the Men’s Singles at the…
Humorous Euros advertising ‘hits top corner of the net’
The UEFA European Football Chanmpionships might not have provided much to laugh about for England fans – and for Scots…
Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…