Fuse recruits top duo to drive agency expansion strategy
Omnicom Media Group’s sport and entertainment agency Fuse has hired its first international new business and marketing director as part…
sport
Vodafone and Fuse kick off Women’s Health campaign
The Welsh Women’s Rugby team have become Women’s Health cover stars as part of a paid media partnership with Vodafone, secured…
Ex-Nike chief and hockey star is new Sweaty Betty CMO
Women’s sportswear brand Sweaty Betty is setting its sights on global expansion with the appointment of a former England and…
Man Utd signs deal to boost fans’ online shopping CX
Manchester United FC might be struggling to return to the glory years of Alex Ferguson’s reign but the club is…
What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
Sport Unlimited nets Clipper World Yacht Race brief
Sports marketing agency Sport Unlimited, part of the Unlimited group, has been appointed to design and build a new online…
Fuse nets brief to light up British Gas sport partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its partnership consultancy following an eight month contract…
Brentford FC makes it a hat-trick for Fresh Relevance
Brentford FC has become the latest Premier League team to bolster its online personalisation strategy for fans, joining Wolves and…
Wolves FC reaches for top of the personalisation league
Wolverhampton Wanderers FC might be blowing hot and cold in the Premier League this season but off the pitch its…
West Ham Utd hammers out deal with Fresh Relevance
West Ham United FC will be hoping to return to winning ways on the pitch after last weekend’s 3-1 drubbing…