2015 Review of Year: a case of deal and no deal
It is fair to say the most talked about deal of 2015 was one that did not even take place,…
Tesco
Former Tesco marketing chief Easterbrook departs
The woman who stepped into Matt Atkinson shoes as Tesco’s top marketer has followed the former Havas EHS man out…
Vinyl countdown as Tesco lines up more LP sales
Tesco’s comeback may be far from complete but it is trying to recapture its mid-Nineties glory years in another way by…
Tesco takes pre-emptive action over online surge
Tesco is bracing itself for the festive frenzy by ditching express delivery on its online store, extending Click + Collect…
‘Drastic’ Dave demands action on UK tax burden
Tesco boss “drastic” Dave Lewis has taken issue with the Government on everything from the National Living Wage to soaring…
Tesco raids agency-land to appoint digital chief
Tesco has once again raided agency-land by appointing Dare managing director Toby Horry to the role of digital marketing director….
Tesco scraps all tablets as Hudl2 gets the bullet
Tesco has pulled the plug on its Hudl tablet – just days after admitting it will not launch a Hudl3…
Cautious welcome for Budget
The direct, data and digital marketing industries have given a cautious welcome to the Budget, with the inevitable winners and…
Tesco risks Facebook backlash
Tesco is leaving itself open to a major online onslaught after launching an official Facebook page. With hundreds of Facebook…
Publicis Dialog scrapped in UK
Publicis Dialog has been axed in the UK after more than 13 years as the group’s direct marketing agency, following…