That was then, this is now… the world according to AI
In the final instalment of our series revisiting the major industry issues we pinpointed at the end of 2022 we…
virtual reality
M&S launches trials of virtual clothing try-on service
Marks & Spencer is boosting its use of technology to trial an in-store virtual reality fitting service, enabling customers to…
RAF guns for new recruits with ‘real-life’ VR campaign
The RAF is aiming to give potential recruits a chance to see what a role in the air force is…
Firms enter $8tn metaverse; one day consumers will too
The metaverse has turned from sci-fi concept into reality with consumer awareness soaring, and, even though few people can explain…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
Wunderman brings ‘new CX frontier’ metaverse to life
Wunderman Thompson is aiming to show clients just what all the fuss is about with the “metaverse” – now being…
ICO locks horns with Meta over VR abuse of kids’ code
Just one week in to his role and new Information Commissioner John Edwards could be heading for his first showdown…
Loving the alien? John Lewis tries extra-terrestrial Xmas
Those who despise Christmas in November might not be best pleased but John Lewis has launched its 2021 ad campaign nearly…
Adult VR to be worth $19bn as sites lap up the subs
Virtual reality may be making inroads across the board, from marketing, healthcare and retail to tourism, gaming and education, but…
UK unleashes boffins to create the next tech revolution
The UK Government has kick-started the search for the next game-changing technologies by setting up a new hub and unleashing…