AR breaks out from the geeks as retail eyes tech boost
Tech geeks may have been salivating over the potential of augmented reality for years but it has taken the Covid-19…
virtual reality
Omaid Hiwaizi leaves Blippar to set up tech consultancy
Blippar global head of experience strategy Omaid Hiwaizi has left the augmented reality business after nearly three years to launch…
Tech revolution could bring in extra £455bn to UK firms
British businesses could combat fears over a post-Brexit meltdown by cracking the fourth industrial revolution, which has the potential to…
Give us humans and not robots, UK shoppers demand
Location-based marketing may have been hailed as a new treasure trove of possibilities to target consumers – through spying mannequins,…
Man City hunts glory off the pitch with VR fan hub
Manchester City FC might no longer be dominating the Premier League but the club is still looking to give its…
Blippar woos agencies with augmented reality trial
Blippar is offering agencies the chance to trial its range of augmented reality creation tools, and get in on the…
Etihad Airways splashes the cash on lavish VR ad
Etihad Airways, the company which bankrolls Manchester City FC, is flexing its financial muscle once more by launching a lavish…