Blippar woos agencies with augmented reality trial

Shell_blipp_02Blippar is offering agencies the chance to trial its range of augmented reality creation tools, and get in on the projected $120bn (£82bn) AR market.
The Blippar Beta Programme contains tools designed specifically for creative, direct marketing and digital agencies, and includes a new version of Blippar’s Blippbuilder tool, which enables the creation of AR content with no coding skills required, and the Blippar API suite, a tool for advanced programmers.
This, the company insists, will enable agencies to develop creative solutions, which stretch from brand storytelling to shopper marketing. The tools present a simple way for agencies to start creating AR, and provide a fast learning curve with drag and drop or JavaScript options.
Blippar co-founder and chief executive Ambarish Mitra said: “AR is coming to age. With the launch of the Beta Programme, Blippar aims to democratise AR by putting it into the hands of agencies, and helping them drive growth through AR – a market forecast to be worth $120bn by 2020.
“It’s a unique opportunity for agencies to be at the forefront of innovation and drive this new behaviour.”
To learn more and sign up for the beta access to the tools, visit the pages for Blippbuilder and Blippar API Suite.

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