Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
YouTube
Google marches on with AI and online shopping boom
Google might be facing more investigations than seen on the True Crime Network, but parent Alphabet is marching on regardless,…
YouTube targets youngsters with pro-Covid jab ad blitz
YouTube is aiming to tackle critics who have slammed its lumbering response in stopping the spread of coronavirus disinformation by…
Consumers – not adland – fuelling rise of brand purpose
Claims that the advertising industry should go back to basics and stop being so “woke” appear well wide of the…
Google faces £2bn GDPR class action over kids’ privacy
Google is facing yet another day in the UK’s High Court over a breach of privacy and data rights with…
YouTube cuts off targeted kids ads in global overhaul
Brand owners will no longer be able to run targeted ads on YouTube kids’ videos – and the comments section…
CMA launches probe into social media endorsements
The social media celebrity endorsement gravy train could soon hit the buffers after the Competition & Markets Authority revealed it…
Sony Pictures sent to ad hell over Insidious horror show
Sony Pictures has been sent to the advertising dungeon for showing trailers for the grizzly horror movie “Insidious: The Last…
YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
Social media influencers? Bah, we trust pals the most
When it comes to working out what motivates UK consumers to refer brands to friends and family, you can forget…