UK-based online travel agent Loveholidays is continuing to shake up its advertising and marketing strategy with the appointment of SocialChain’s influencer arm, The Fifth, as its influencer agency in a competitive pitch.
The appointment follows a fast-paced, bespoke pitch process managed by Ingenuity+ and the appointment of Ark as its lead creative agency and Medialab as its strategic media planning and buying partner.
The company is aiming to reinforce its commitment to brand building alongside its existing performance marketing strategy to fuel its expansion drive in Europe.
The online travel agent’s growth has surged post-pandemic, having tripled its share of the UK package holiday market and successfully expanded into Germany, Austria and the Netherlands, making it one of the UK’s fastest-growing travel agents.
An integrated team from SocialChain and The Fifth will lead on influencer strategy and delivery, supporting loveholidays to evolve its positioning as a challenger brand.
Loveholidays brand director Jacqui Grimsey-Jones said: “We were looking for a full-stack influencer marketing agency to help us become an influencer powerhouse.
“The Fifth demonstrated the strength of their strategic and creative thinking, along with their ability to scale ideas internationally – a capability that is critical as we continue to introduce the brand to new markets.
SocialChain chief executive Jacinta Faul added: “Loveholidays is such an exciting brand to be working with. It’s bold, ambitious and ready to challenge expectations of what travel marketing can look like.
“Social Chain and The Fifth’s strategic and creative approach is built to help brands like this scale influence with real meaning, and we can’t wait to deliver campaigns that inspire travel and build genuine brand love.”
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