Sky Media’s £2m annual initiative, the Sky Zero Footprint Fund, has crowned its first charity as this year’s winner, with GoodGym scooping the top prize and receiving an additional £500,000 in media value to further amplify its sustainability mission.
GoodGym is a community of people in the UK who combine regular exercise – running, walking, or cycling – with helping their local communities and isolated older people. Its ethos is to channel the energy often wasted in traditional gyms into social good.
The charity beat the other five finalists, sustainable cocoa brand Tony’s Chocolonely, recycling organisation Wrap, and three anti-plastic groups, Fussy, which fights single-use plastic, GuppyFriend which campaigns against microplastics and Parla, whose mission is to eradicate plastic from oral care. All finalists were already winners, having secured a share of £1.5m in media value across the Sky Media portfolio in July.
Each brand had the opportunity to share their final TV creative along with a pitch to why they felt they should secure the additional funds.
The judging panel, comprising experts from across advertising, sustainability and creative industries, awarded GoodGym for its inspiring campaign to encourage positive community action, physical exercise and promoting mental well-being.
GoodGym founder Ivo Gormley said: “We’re absolutely thrilled to be named the Grand Prix winner of the Sky Zero Footprint Fund. Partnering with Sky Media has given us a powerful platform to share our grass roots mission and connect with audiences across the UK.
“Our campaign shows that community movement together can have a big collective impact. This additional £500,000 in media value means we can reach millions of people and continue driving meaningful change for the planet.”
Sky Media director of planning Sarah Jones added: “Each of this year’s winners demonstrated incredible imagination and purpose, but GoodGym’s campaign stood out for its promise to create a positive movement amongst young people.
“The initiative taps in to so much of the current zeitgeist – creating community, tacking mental health and improving our environment. We’re so proud that The Sky Zero Footprint Fund can supercharge the impact of GoodGym and all our finalists through the power of TV advertising.”
The 2025 Grand Prix showcase marks the culmination of the Fund’s most ambitious year yet, following its revamped three-category structure to help support a wider selection of businesses and brands.
Since its launch in 2021, the Sky Zero Footprint Fund has invested £8m in advertising support for sustainability-focused campaigns, helping to accelerate the transition to a low-carbon, more sustainable world.
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