Data-driven creative, technology and media company MSQ is further expanding its presence in North America with the acquisition of Atlanta-based digital experience company Arke.
The agency will sit within MSQ DX, which launched last month, uniting its existing digital experience businesses – 26 DX, MMT, and UDG – under a single global framework with integrated leadership and, over time, a unified brand.
MSQ DX delivers AI-powered, data-driven customer experiences across digital product design, martech, ecommerce and operational modernization. It measures success by translating digital experiences into client outcomes – revenue growth, operational efficiency and competitive advantage.
The addition of Arke strengthens MSQ DX’s North American footprint, adding an 80-person team headquartered in Atlanta and an advanced delivery hub in Florianópolis, Brazil. This aligns with MSQ DX’s capabilities across the UK and Europe, creating a connected network of 600 digital experts generating $80m-plus in revenue and serving global brands including Porsche, Bosch, Vodafone, Caesars Entertainment and the CFA Institute.
Arke’s integration not only expands MSQ DX’s scale and reach, it is also designed to unlock broader opportunities for multi-disciplinary services to MSQ clients in North America (such as Chase, Mars, Booking.com, and Coca-Cola), while providing Arke’s own clients with access to MSQ’s creative and performance expertise through its New York hub and beyond.
The move builds on MSQ’s ongoing growth in the US, following last year’s acquisition of New York-based creative agency SPCSHP which doubled its presence in the States and increased revenues to $100m. The addition of a base in Brazil now allows MSQ to explore opportunities to expand its capabilities into South America.
Founded in 2005, Arke has built a solid reputation in the digital consulting ecosystem, blending UX vision, engineering precision and scalable martech, tripling its revenues in the past three years to $15m. It works for businesses in the restaurant, travel and hospitality, retail and financial services industries such as Chick-fil-A, Inspire Brands, Hersheypark and Equifax. Arke has earned a spot on the #Inc5000 list of the fastest-growing private companies in America.
Arke’s founder and CEO Eric Stoll will join MSQ DX’s global leadership that includes Florian Frey, Mathias Reinhardt and Rebecca Crook and, together with his management team, will lead the digital experience business in America. The rebrand of Arke to MSQ DX will be phased over the coming months.
Arke’s team will join MSQ’s 1,850 worldwide colleagues working across thriving multi-disciplinary hubs of scale in North America, Europe and Asia where agencies can collaborate, fusing together data, tech and creativity with the aim of bringing joined-up thinking and delivering brand momentum for its clients by harnessing broader skills in MSQ’s New York hub and beyond.
MSQ group chief executive Peter Reid said: “Arke is a brilliant addition to the growing MSQ family and further accelerates a number of strategically important points in our growth plans – building out our presence in North America, further delivering on our vision to create a global digital experience and tech powerhouse and bringing the interesting dynamic of a near-shoring facility in Brazil where we will look at expanding out our capabilities.
“By harnessing the combined skills of Eric and the wider Arke team with those in our New York hub, we bring greater depth and breadth in the scope of services we can offer in North America – a compelling and beneficial integrated offering to existing clients and to the wider market.”
Eric Stoll added: “We’ve always believed in building for what’s next. MSQ’s multi-disciplinary structure, cultural alignment and global reach make this the right inflection point for our next chapter – accelerating our ability to deliver next generation AI-powered digital experiences at scale.
“Arke is now positioned to lead digital transformation initiatives across the full customer lifecycle, from strategy through loyalty, harnessing MSQ’s broader integrated capabilities across MSQ’s data, media, creative and production network.”
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