Ineos Automotive steers integrated brief into Dept

Ineos Automotive, which just this week launched a new campaign for its Grenadier Station Wagon through Wonderhood Studios, has appointed Dept to lead media, digital, and social to accelerate growth through integrated marketing and technology.

The appointment sees the global agency working across the full marketing spectrum for Ineos Grenadier; Wonderhood remains as Ineos’ lead creative agency. EPAM was also an incumbent on digital.

The scope includes strategic media planning and buying, creative automation, digital channel optimisation, and organic social content, all integrated under one team to drive business growth.

Ineos Automotive, founded by Sir Jim Radcliffe in 2016, selected Dept for its ability to blend technology, creativity, and data within a single partner.

By bringing technology and marketing capabilities together to connect media, digital experiences, and content under one team, the company is eliminating silos and driving measurable business results. The partnership encompasses both retainer and project-based work.

Ineos Automotive chief marketing officer Jonathan Hill said: “We needed a partner who could bring both strategic thinking and execution excellence over every element of our marketing. Dept’s integrated capabilities mean we can move faster and smarter. Their track record in blending creativity, technology, and data made them the clear choice.”

Dept senior vice-president of growth Jack Williams added: “Ineos Automotive needed a partner who could drive growth, not just manage marketing. We bring together technology, creativity, and data to solve business challenges in new ways.

“For Ineos, that means building an integrated system where media, digital, and content all work together, constantly learning and optimising to deliver measurable results. We’re focused on inventing solutions that move the business forward, not just executing campaigns. We can’t wait to get to work with this fantastic product.”