UK-based data and AI consultancy C-Centric has appointed former LoopMe, Merkle and Acxiom executive David Barker to lead the strategy and development of its product portfolio.
The company, which was founded in 2009, operates at the intersection of data, customers and channels. It works with brands, publishers and media platforms to design and build identity graphs, data clean rooms and the infrastructure required for targeting, measurement and AI.
The appointment comes at a key point in C-Centric’s growth, as it expands its work with enterprise clients and media companies to ensure their data foundations are robust, connected and ready to support AI and automation.
Barker, who will be vice president of product, will work with clients to translate complex data and engineering capability into scalable, commercially viable products.
He was most recently VP product at brand performance specialist LoopMe, and previously product strategy director at Merkle. He earlier spent two decades at Acxiom, latterly as principal product manager.
He brings deep expertise in consumer data, programmatic advertising, identity resolution, audience platforms and cross-channel measurement, with a track record of turning complex technical capability into products that drive business growth.
C-Centric chief executive Michael Page said: “We’re at a point where more clients are looking to build AI-driven capability on top of their data, and that requires a different level of product thinking. David brings the experience to take what is often complex engineering and turn it into something structured, usable and commercially meaningful.
“He understands how to bridge data, product and delivery, which is exactly what we need as we scale.”
Barker added: “This is a great time to be joining C-Centric. There is a clear shift in the market towards building AI-enabled products and services, and that starts with having the right data foundations in place.
“What stood out to me is C-Centric’s depth of engineering capability, and the opportunity to turn that into products that solve real business problems. I’m looking forward to getting started.”
Related stories
Drive for AI and data to push tech spend over $6trillion
Three priorities for CMOs in the new AI-driven world
PwC: Act now so that data and tech spend gets results
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
Decision Marketing at 15: The march of the robot army
Vast majority of GenAI initiatives remain stuck in pilots
Be the first to comment on "C-Centric hires new product chief to help drive growth"