Why I’m a cock-a-hoop creative
Special dispensation from Lord McKelvey of That Ilk saw me spared a long night with the Fighting Kazakhstani Cocks and…
Articles by DecisionMarketing
CMW wins Elastoplast DM account
Beiersdorf brand Elastoplast has appointed CMW to handle its digital and social media strategy following a four-way pitch – the…
Indicia walks off with DMA grand prix
Bristol agency Indicia has scooped the grand prix at this year’s DMA Awards – the first time an agency based…
WPN strikes digital agency pact
Watson Phillips Norman – the agency co-founded by self-proclaimed ‘junk mailer’ John Watson – is bolstering its new media offering…
Lloydspharmacy in seasonal push
Lloydspharmacy is launching a national press campaign to position itself as a gift shopping destination in the run-up to Christmas….
UK bosses embrace festive spirit
Cash-strapped consumers may well be counting the pennies when it comes to Christmas gifts this year but UK bosses are…
‘Tight’ Southerners cut Xmas spend
Brands and retailers should not rule out last-minute Christmas marketing campaigns to people in more affluent areas of Britain, according…
Google ‘struggling’ with cookie law
Google has admitted that it is struggling to cope with the new cookie laws – which came into force on…
Fraud boss wants misselling laws
The head of the Serious Fraud Office is urging the Government to introduce legislation which would allow the prosecution of…
Watchdog piles pressure on Groupon
Discount site Groupon has been hauled up by the Advertising Standards Authority yet again this week – with two more…