‘Give in to Gü’ goes for Xmas sales
Gü is embarking on the second phase of its ‘Give in to Gü’ campaign, first launched in May, with its…
Articles by DecisionMarketing
Bluewater promotes seasonal ‘fun’
Leading retail and leisure destination Bluewater is launching a seasonal campaign, ‘Pure Christmas Pure Bluewater’, to encourage shoppers to visit…
Unilever in global data shake-up
Unilever is planning a major overhaul of its business information strategy by creating its first enterprise data warehouse (EDW), enabling…
CoppaFeel! takes message into 3D
Youth breast cancer awareness charity CoppaFeel! is taking its ‘Hello Boobs’ campaign into 3D with the launch of a digital…
Nissan DM pushes new Qashqai
Nissan Motor (GB) is relaunching its Qashqai model through a direct marketing campaign promoting its new features, including the ‘around…
EU data laws to spark ‘mega’ fines
Businesses found in breach of the new European Union data laws could face fines of up to 10% of their…
Media Square flogs £3.25m office
Media Square, the company which owns CMW, Twentysix and the Gate Worldwide, is being forced to flog off one of…
An offer you can’t refuse?
They say you should never under-estimate the power of the press – and this week dear readers, they are saying…
Marketers ‘too busy’ for social media
Nearly a third of marketers claim they simply do not have the time to execute a social media strategy, according…
E.On hands DM brief to EHS 4D
Energy giant E.On is overhauling its direct marketing activity, and has appointed a single agency – EHS 4D – to…