Reader’s Digest prize draws blasted
Reader’s Digest has been accused of hoodwinking vulnerable, elderly customers into spending more money on its supplementary offers – such…
Articles by DecisionMarketing
O2 awards DM business to Lida
Mobile giant O2 has handed its direct marketing account to Lida, bringing the curtain down on Archibald Ingall Stretton’s eight…
Carte Noire, by Work Club
On a personal level, I don’t really like the Carte Noire TV ads, but I guess that’s the point –…
Mega Monday: £300k every minute
Online sales are expected to hit £424m over the course of today (Monday) – dubbed Mega Monday – with shoppers…
Brands face open data shake-up
The data watchdog is calling on consumers to suggest what data public bodies should make available to them, in a…
Pulse Group in double appointment
Pulse Group has expanded its client services team with the appointment of Julia Geis-Clements as account director and Laura Weightman…
DVLA data sale branded ‘scandal’
The DVLA has been accused of ‘scandalously’ selling the personal details of more than a million motorists to ‘dodgy characters’…
007 techniques to fight cybercrime
Brand owners are being offered ‘James Bond’-style technologies developed at GCHQ as part of new cyber security strategy being unveiled…
Surely Busty won’t be home alone?
Poor old Uncle Ivan is still stuck on his slow boat to China so I’m afraid you’ll have to put…
Joint approach needed for data security
It’s heartening to see Google launch its recent ‘Good to Know’ campaign, which provides top tips to consumers on how…