EU data law to balloon email costs
Proposed changes to the EU Data Protection Directive are likely to drive up the cost of email marketing, according to…
Articles by DecisionMarketing
Royal Mail modernisation ‘working’
Royal Mail claims that its modernisation programme is starting to reap benefits after seeing revenues up 5% and pre-tax profits…
Local traders offer loyalty scheme
British shoppers are being urged to “shop local” with the launch of a smartcard-based loyalty scheme for market traders, as…
Council lost data – for over 2 yrs
Southwark Council has become the latest public sector organisation to be hauled in front of the data watchdog after it…
Samaritans seeks festive help
Samaritans is reaching out to its active supporters this week with a direct mail campaign highlighting the importance of its…
Met shuts down 2,000 rogue sites
Online shoppers are less likely to fall foul of online fraudsters this Christmas, according to the Metropolitan Police, after more…
Boots ‘top multichannel retailer’
Boots offers the best multichannel experience across online, mobile and in-store platforms, according to a new study, which shows Currys…
TNT launches ‘response booster’
TNT Post UK is launching a ‘short and simple’ postal response scheme which it claims will enable brand owners to…
Busty warms her soothing hands
You know what they say; good news often comes out of bad, and just to prove the point I’m afraid…
EU data row grows as ICO wades in
The UK is on a collision course with Brussels over strict new data laws which would give consumers the right…