Visa invests in data analytics firm
Visa Europe has followed the old Victor Kiam mantra of “liking it so much I bought the company” by taking…
Articles by DecisionMarketing
Vaizey: EU plans ‘unenforceable’
EU plans to give online users the right to delete their data at any time have been called into question…
M&S plots ecommerce shake-up
Marks & Spencer is shaking up its online operation as part of its long-term goal of increasing Internet sales online…
Digital blitz for Arthur Christmas
Sony Pictures UK is running a digital marketing campaign to promote its new Aardman animated film, Arthur Christmas, which opened…
O2 offers customers data control
Mobile operator O2 is offering customers full control over how their personal information can be used by the firm’s marketing,…
Jail for EDF Greenpeace hackers
The head of nuclear security at French energy giant EDF has been given a prison sentence and his company fined…
£15m ‘too little to stop post chaos’
The extra £15m Royal Mail is ploughing into its network this Christmas will still not be enough to prevent widespread…
Dogs Trust starts Christmas push
Canine welfare charity Dogs Trust, which coined the term ‘a dog is for life, not just for Christmas’ is launching…
Postie hoarded 30,000 letters
Brand owners targeting households in Paignton, Devon, may have been lucky to have their mailshots delivered at all, after a…
Fat lot of good that’ll do you…
It is said that some people in direct marketing are so desperate to get into advertising trade rag Campaign that…