Lenient data theft sentence vilified
Calls for stiffer punishments for data thieves are falling on deaf ears in the judiciary after one criminal got off…
Articles by DecisionMarketing
Marketing’s rules of engagement
Back in 2008, Microsoft announced that engagement is more important than clicks. It forgot to explain why this was or…
How segmentation improves ROI
Segmentation is part of the language and fabric of marketing strategy and a fundamental platform for effective planning and campaign…
WDMP hires duo for Sharpen role
WDMP has finally appointed a creative duo to replace executive creative director Gary Sharpen, who left earlier this year. Tom…
Brands ‘wasting time’ on social sites
Bad news for agencies pushing Facebook and Twitter as crucial to a brand’s strategy – a new study claims they…
Moss Bros revamps for £10m fillip
Suit hire firm Moss Bros is predicting a £10m revenue boost next year after implementing a central customer system across…
VW pushes 35 years of Golf GTI
Volkswagen is promoting the Golf GTI Edition 35 in the UK with a new campaign celebrating 35 years since the…
New laws threaten online ‘havoc’
Brussels chiefs are planning to update European data protection laws early in the new year in a move which, according…
M&S overhauls data strategy
Marks & Spencer is boosting its data strategy in an attempt to ride out the economic storm, which has already…
Slump drives coupon influence
Nearly half of consumers – 44% – say coupons influence them to choose between brands, while over a third say…