‘Tis the season to be jolly on high street
It might not be the first e-Christmas, but 2011 looks set to be another boom year for online festive spending….
Articles by DecisionMarketing
Cornwell casualty of MRM merger
MRM London chief executive Mike Cornwell is understood to have left the agency in the wake of its merger with…
Digital and loyalty shore up Game
A 40% rise in digital sales and nearly 20 million loyalty card-holders have helped to shore up video games retailer…
Govt to review charity marketing
The role of the Fundraising Standards Board – the body chaired by industry veteran Colin Lloyd (pictured) which polices charity…
Panorama fightback wins PR gong
The DM industry’s PR offensive against BBC One’s Panorama show ‘Why hate junk mail?’ has scooped the Crisis & Issues…
Can cookie law offer crumbs of comfort?
There has been a lot of speculation about how the EU cookie legislation will play out once the 12 months’…
Golley Slater woos Wand’s Winton
Wand director and co-owner Ian Winton has quit just over 6 years after he co-founded the agency to become chief…
TalkTalk rules out marketing ‘con’
The boss of TalkTalk has said the firm will not try to “con” customers with extra marketing to stem the…
‘m-Christmas’ sales to reach £8bn
UK shoppers will spend nearly £8bn online over the festive period – almost £1bn up on last year – according…
Tesco Price Check ad hid £20 limit
One of Tesco’s major offensives against rival Asda – the Tesco Price Check campaign – has been banned by the…